海外获客技巧

昨天分享了10个领英站内信的模板，但由于LinkedIn Inmail需要购买会员才能使用，不仅数量有限，费用也较高。因此，如果能免费添加客户为好友，直接触达他们，无疑是更高效的方式。

领英添加潜在客户为好友的过程，类似于微信添加好友，需要对方同意后才能建立连接。一旦成为好友，你发布的动态或产品信息就能被对方看到。当你拥有几千甚至上万的精准客户好友时，发布一条产品动态就可能引来客户的咨询。甚至有些人不需要积累太多好友，就能开始获得客户反馈。此外，领英账户最多可以拥有30,000个一级连接，这为拓展人脉提供了巨大的空间。

需要注意的是，这些模板仅作为参考思路，并不适用于所有产品或行业。实际使用时，建议结合对客户的背景调查进行个性化调整，这样通过率会更高。

一、开发陌生客户的模板

1. Hi (Name) ?? I’m looking to partner with (company name) in each neighborhood in (area) for some community marketing initiatives. The people I work with have seen 5XROI & 10X growth in their database. Are you interested in giving value to local & becoming a community leader? ? 

2. We are experts in developing mobile apps, web applications and telehealth solutions for US-based medium to large-sized healthcare organizations and health businesses. Please keep me as a contact and consider us for your next project.

3. Hi (Name). The Ben Franklin effect – when we do a person a favor, we tend to like them more as a result. Anything I can do for you!?

Best, (Your name)

4. Hello (Name) We created a candidate matching engine and job board exclusively for our Partners. The Talent Bridge Matching Engine is a free platform with over 45,000 candidates and your company can post jobs. I noticed your company (you can add the company’s name in here)  is not registered. Can I share more detail? 

5. My Company (your company’s name) is a provider of advanced Digital Solutions and multi-platform full-stack development. Let’s connect and talk.

6. Hi (Name). I hope you are well. I’m (your name), with (your firm)… We offer $50K-$200M and because it is non-recourse, you only pay as you settle cases. If you want to chat, please give me your best cell and email and my executives will reach out as early as today.

7. Hi (Name). My name is (your name) with (your company’s name). We’re a lead arbitrage focused on a variety of pay-per-lead campaigns. I saw you specialized in lead gen so I wanted to reach out. Would you have time to schedule a call to discuss where there would be opportunities between our two companies?

8. Hi (Name) I am a Mind Mapping enthusiast and regularly post Mind Maps on self-development topics. We are in the same group related to Coaching as well. It would be great to have you as a connection.

Best Regards

9. Hi, unsure why your website isn’t ranking better in the major search engines? As an SEO Strategist, I’ll help you find the issues. If this is something you are interested in, please share your email address and allow me to send you a ‘no obligation’ audit report.

Thanks

10. Hi (name). Wanted to reach out and see if you’d be open to a quick call around your telecom tools (contact center, video/chat, phone system). We’re running a fun promotion right now and I can send you a $100 Amazon gift card. Would you be open to a chat?

Queenie经常建议我的客户（外贸人）在领英上多发布自己的产品动态、公司新闻、行业、产品类的专业知识，而且一定要表达自己的观点。不能直接复制copy，看不出个人的态度。 

要知道领英的关键词“意见领袖”，当你有自己“意见”，跟你志同道合的客户就会更容易被你吸引。

二、定制模板： 

11. Hey {{Name}}, since we’re both working in {{commercial real estate}} here in {{San Diego}}, I’d like to invite you to share my network here on LI.

12. {{Name}},  I’m looking to connect with like-minded professionals who are on the {{revenue-generating}} side of things. Let’s connect? 

13. Hi {{Name}}, I’m looking to expand my network with fellow business owners in the {{HR Tech}} industry. Looking forward to learning more about what you do and see if there’s any way we can support each other.

14. Hi (Name) LinkedIn showed me your profile multiple times now, so I checked what you do.  I really like your {{sales posts}} and would like to connect with you here.

15. Hey (Name) I hope your week is off to a great start, since we both work in the {{HR/Employee Experience}} field together, are you open to connecting?(My background is in employee retention, happy to share insights anytime.)

16. Listening to your podcast now & subscribed! Wanted to connect and say thank you for sharing your insights – I’m using them to help land a lead gen job. Cheers,{{Signature}}

17. {{Name}}, we’re looking for a {{law firm}} like yours to collaborate on an upcoming book. Would like to interview you based on your {{10}} years experience with {{AI law}}. Have 15 minutes to talk next week?

18. Hi {{Name}} I’m on a personal mission to connect with thought leaders in the {{B2B lead gen}} industry. I’m still relatively new to the field, but glad I found your {{podcast}}. Let’s connect?

19. Hoping to connect with a fellow {{hr director}}. If you’re looking to do some networking, I’m happy to introduce you to other HR professionals I know here on LI.

20. Hi (Name), saw your last {{corporate retreat}} in {{Chicago}}. Had a few {{travel management}} questions for you. Open to connecting and sharing a few insights?

三、邀请展会/线上会议等

21. (Name). It was great to meet you earlier today. I enjoyed the conversation. I look forward to having you at my webinar.

22. Hi (Name). I hope you’re doing well. I’m (your name), co-founder of (your company’s name) We’re looking for agency partners and it would be great to connect over a “virtual” coffee/chat and see what we can do together? (introduce webinar in the chat)

23. Hi (Name) Are you struggling with high employee turnover and looking for a great way to reduce it? We’ve developed a highly effective series of financial coaching programs that will have a dramatic impact on reducing your turnover. Would you be open to learning more about them? Please see our webinar here (Add link) 

24. (Name), do you offer cold email services? Looking for feedback on a new tool to automatically write 3-500 cold email personalized intro lines per hour. I have a free webinar that shows exactly how it works. Would you be interested in taking a look?

25. Appreciate your time from our meeting last week! We are running a free webinar, would you be interested in taking a look? 

在Queenie认为，既然已经花了大成本去参加展会，一定要在利用网络渠道在扩展。

当下的网络环境太容易散播，且成本不高。 在参展前、布展、展中、展后等，都可以提前想好或者预设一些脚本，来录制视频并通知到潜在客户们。

四、有共同认识的人时添加潜在客户的话术

26. Hey (Name). I notice we share a mutual connection or two & would love to add you to my network of professionals.

If you’re open to that let’s connect!

27.Hi (Name) I see we have some mutual connections. I always like networking with new people, and thought this would be an easy way for us to introduce ourselves.

28. Hi (Name). Life is both long and short. We have quite a few mutual connections. I would like to invite you to join my network on the LinkedIn platform. Hopefully, our paths will cross professionally down the line. Until then, wishing you and yours an incredible 2021.

(Your Name) 

29. Hi (Name). I saw you are into LeadGen and wonder if LinkedIn is a big part of it?. It seems that we are in a similar business. Over the last 3 years, we’ve run hundreds of LinkedIn campaigns for 43+ B2B customers. I’d love to explore a potential collaboration with you.

(Your Name)

30. Hi (Name). I noticed we have a common area of interests & would love to connect. I work with (companies name)We help companies to automate business processes & increase productivity through Artificial Intelligence. Looking to connect with you

Cheers

31. Hi (Name) I was looking at your profile and noticed we had a few shared connections. I thought it would be nice to reach out to connect with you and share our networks. Thank you and hope all is well! 

Queeni之前试过，添加某公司的采购没通过，于是我去添加跟采购可能频繁会有交集的部门（非市场/业务岗被骚扰的少，警惕性也低一些，更容易通过），然后在以熟人的形式添加潜在客户。 

如果想添加的人一直未通过，不妨试试绕一圈看看。 

五、添加特定行业的客户

32. Hi (Name). With so many things on a plate for healthcare buyers like you, especially nowadays, having a connection like me, who represents US manufacturers of masks and soon-to-be gloves could be quite a handful. I’d like to get to know you as I would like to build a long-term relationship.

Cheers

33. Hi (Name). Your experience makes you a good fit for our Healthcare Executive MBA program. I’m the Director of Graduate Admissions at the Miami Herbert Business School. I’m looking to connect with professionals interested in advancing their careers.

(Your Name)

34. We are experts in developing mobile apps, web applications and telehealth solutions for US-based medium to large-sized healthcare organizations and health businesses. Please keep me as a contact and consider us for your next project.

35. Hey (Name). Came across your profile and saw you work in marketing. I’m reaching out to connect with other like-minded people. Would be happy to make your acquaintance.

Have a good day!

36. Hi (Name) I’m currently building a strong network of Realtors on LinkedIn and I found your profile very interesting. Can we connect here?

Thanks

37. (Name), always looking to connect with fellow veterans, if you are open to it, I would love to connect?

38. Hi (Name) Our company can provide translation in over 90 languages and we can get them to you fast—the same day if needed. Even better, we can integrate into your workflow software so those translations take place seamlessly. If you are looking to reach new language markets, let us know!

39. Hi (Name), always nice to connect with other local professionals. Best,

40. Hey (Name) This is (Your name) from (Your company’s name). We have specialized in XYZ for 20 years. I will send a catalog after you get your permission.

Any interest don’t hesitate to contact me

41. I produce xyz and I’m working on an assignment that will air in 2021 and my research suggests your story would fit this episode. Review my profile and learn about our show at (Add your link)

42. Hi, (Name) I’m (Your name) a  Recruiter at (your company’s name) I noticed your profile and thought I would connect about any potential hiring needs for your company now or in the near term. We have a 10% direct hiring fee.

Are you available next week to chat?

Queenie提示：

领英开发国外客户不排除有快速出单的，但于更多人来说，需要长期沉淀。需要塑造自己在领英上的专业人设。 

最简单的：例如你卖不锈钢钢管10年了，从哪些维度可以证明你做了10年？且哪些地方能证明你比新销售更专业？这些需要体现出出来。 

最主要的是：领英是一个你越是塑造自己专业度，越容易被通过好友，越容易吸引其它潜在客户，也就越容易成功。 

内容发布建议：

1、内容形式：视频＞有图片的＞纯文字

根据海外统计，在互动性这块，带图片的是纯文字的互动性的2倍，视频是纯文字的5。能上视频，尽量上视频。

2、设置钩子，吸引大家互动。

任何平台都一样，越是有人互动，平台越是推流。这点在Queenie看来挺难的，但永远思考并落实，或许总有一天会爆。 

3、每个内容都要添加标签

如果新销售也在通过领英开发的话，最好可以帮准备好潜在的标签库，然后新销售根据内容做关键词匹配。就Queenie自己带人的经验来看，随便应付形加标签、随机加标签的人不少的。 

4、持续的更新

持续在当下的领域里深挖，先往深里走，在深度有了以后，在往宽上走。并且通过领英来记录你的整个成长的过程。这个过程也在体现你的专业度。让潜在客户能更全面了解你。

5、真实、个性化

能出声音的出声音，能出人的出人头。Queenie至今也是这样做的，且亲测有效。有一些朋友给我推荐数字人，我一直未考虑。确实能做到很像，也省时间，但那不是我。

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