海外获客技巧

早上客户说没有linkedin，他就没法开发客户了（他认为邮件没人看），所以一直泡在linkedin上开发客户。

现在的外贸人被一系列的过滤技术阻挠，发开发信给潜在客户都石沉大海。例如给潜在客户发开发信进入垃圾邮件、或者被拒收、或者被其它邮件挤下去，让潜在客户看不到。 

这里我们曾经写过一篇邮件发送的过程和原理，有兴趣的可以看看开发信退信多，怎么办？

据外媒信息，领英站内信比开发信的回复率高出3倍，但站内信一个是要求使用领英高级会员，价格不便宜。另一个是怎样在linkedin上写站内信，对很多外贸朋友来说也是一个难题。

但不管怎样，linkedin是触达决策人的获客渠道，非常多外贸人反馈有用。但即便是有效的渠道，也需要正确的方法。

就如Queenie主动加您微信一样，大概率您也不会通过我的好友。所以，为了得到对方的关注或者通过我们的好友，首先必须建立信任并激发行动，然后在用心编写一条引人注目的站内信信息，引起潜在客户的共鸣并提高回复率。 

这里Queenie关于linkedin 站内信介绍和示例（示例在文末，您可以根据自己实际情况做调整）

一、好的领英站内信要素是什么？

编写领英站内信需要考虑的因素很多，但最重要的个性化和价值。群发/千篇一律的模板无法让人重视。如同现在过年过节，有人群发祝你节假日快乐，你看过后会记得？会在意？会回复吗？

要避免通用的话术，但相反的是，我们在对接对方的时候，最好可以引用共享的联系人、或者他们分享过的特定的帖子，又或者是他们的工作经验和成就里，你真心觉得很棒的部分。引用这些，说明你对他们做了一定的研究能投其所好。 添加一些这个可以显示出真正共同的兴趣点并立即建立融洽的关系。 

然后需要关注价值，价值和推销有的时候换个话术就能解决，撰写文案的时候需要换个思路。我们每天都收到大量的营销信息的轰炸，而且每个人都讨厌这样。思考如何给潜在客户提供真正的价值很有必要。

例如Queenie是卖海关数据/外贸客户开发软件的，而且专注这个领域14年了。我在网上会分享自主开发国外客户的网站、海关数据的功能、作用，并获得了大量外贸人的认可。

最后，来分享最最关心的领英站内信模板

Queenie提示：和我们在视频里分享的开发信模板一样，通用的模板并不适用于所有行业，您需要根据模板、思路，结合自己的产品和目标客户做调整。 

linkedin InMail 模板一：用于提供产品/服务

Subject: Streamlining [Their Pain Point] at [Their Company] – Expertise from [Your Company]

Hi [Name],

I came across your recent post about [mention a specific challenge or goal from their post]. It resonated with me because [explain how it relates to your experience or something you’ve observed].  

At [Your Company], we specialize in helping businesses like [Their Company] achieve exactly that by offering [Your Product/Service].

For instance, we recently helped [Similar Company] to [Quantifiable achievement related to their pain point] through [Brief explanation of your approach]. Their situation sounded similar to the challenges you mentioned in your post regarding [mention a specific point from their post].

I’d love to learn more about your specific goals at [Their Company] and explore how we can potentially add value. Would you be open to a quick 15-minute call to discuss this?

Best regards,

[Your Name] 

[Your Title] 

[Your Company]

linkedin InMail 模板二：用于提供免费试用

Subject: Unlock New Possibilities With a Free Trial of [Your Product/Service] at [Your Company]

Hi [Name], 

I noticed your impressive work on [mention a specific project or achievement from their profile]. Your dedication to [mention a relevant skill] at [Their Company] is truly inspiring!

At [Your Company], we develop innovative solutions like [Your Product/Service] to help professionals like yourself achieve even greater results.

We’re currently offering a free trial of [Your Product/Service] that allows you to [mention key benefits users can experience]. This could be particularly helpful for you as you tackle [mention a specific challenge they might be facing based on their profile].

Would you be interested in exploring a free trial to see how [Your Product/Service] works?

Best regards,

[Your Name] 

[Your Title] 

[Your Company]

linkedin InMail 模板三：用于提及产品优点的模板

Subject: Feeling Frustrated With [Their Pain Point]? We Can Help.

Hi [Name],

I hear you. Your recent post about [mention their pain point] truly resonated. Feeling stuck in that situation can be incredibly frustrating, and it’s something I see many businesses facing.

The good news is, there’s a better way! At [Your Company], we’ve developed [Your Product/Service] specifically to help businesses like yours overcome these challenges and achieve [mention a positive outcome related to their pain point].

Imagine the sense of relief of finally [mentioning a benefit related to their pain point]. Think about the excitement of seeing [mention a positive outcome related to their pain point].

[Your Product/Service] can help you achieve exactly that. We’ve seen it transform businesses like [Similar Company] who were able to [mention a quantifiable achievement].

Would you be open to a quick chat to see if [Your Product/Service] could be the solution you’ve been searching for?

Best regards,

[Your Name] 

[Your Title] 

[Your Company]

linkedin InMail 模板四：用于发了开发信没有回复后的跟进

Subject: Just Checking In (Is This  Mail More Effective?)

Hi [Name],

Following up on my previous InMail – no worries if it got lost amongst carrier pigeons these days!

I know inboxes can get overwhelming, so I wanted to briefly touch base again about [mention the value you offered in your previous message].

Is [Your product/service] something that might be of interest to you and your team at [Their Company]?

Happy to answer any questions or hop on a quick call if you’d like to learn more.

Best regards,

[Your Name] 

[Your Title] 

[Your Company]

linkedin InMail 模板五： 用于潜在客户开发的 LinkedIn InMail 模板

Subject: Intrigued by Your Work at [Their Company] – Let’s Swap Superpowers!

Hi [Name],

Your work at [Their Company] is seriously impressive!  It’s like you have a superpower for [mention a specific skill or area of expertise].

At [Your Company], we wouldn’t call it superpowers (although some might argue!), but we do offer something pretty darn cool: [Your Product/Service].

Think of it as a secret weapon that helps businesses like [Their Company] [mention key benefits].

Would you be interested in a quick chat to see if maybe we can combine forces and achieve some epic results together?

Best regards,

[Your Name]

[Your Title]

[Your Company]

linkedin InMail 模板六： 传递价值主张

Subject: Unlocking Hidden Potential at [Their Company] With [Your Value Proposition]

Hi [Name],

I came across your profile and your dedication to [mention a specific achievement or project] at [Their Company] is truly inspiring. It’s clear you’re always looking for ways to push the boundaries and achieve even greater results.

At [Your Company], we share that same passion for progress. That’s why we developed [Your Product/Service] with a core value proposition of [clearly state your value proposition].

In simpler terms, we help businesses like yours by [explain how your value proposition translates into a benefit for them].

Imagine the impact of [mention a specific positive outcome related to your value proposition].

We’ve seen this come to life for companies like [Similar Company] who were able to [mention a quantifiable achievement related to your value proposition].

Would you be interested in exploring how [Your Product/Service] can unlock this hidden potential at [Their Company]?

Best regards,

[Your Name]

[Your Title]

[Your Company]

linkedin InMail 模板七： 提供同类型案例，以触达客户

Subject: A Familiar Challenge at [Their Company]? See How [Similar Company] Solved It.

Hi [Name],

Your recent post about [mention a specific challenge or pain point from their post] resonated with me. It’s a common hurdle many businesses face, including [Their Company].

At [Your Company], we understand this struggle and have developed [Your Product/Service] specifically to address it.

In fact, we recently helped a company in a similar situation to yours, [Similar Company], achieve remarkable results. They were facing the same challenge of [mention the specific challenge from the case study].

Through [Your Product/Service] and our collaborative approach, we helped them [mention key benefits and achievements from the case study] – a significant improvement from their initial situation.

You can read the full case study here: [Insert Link to Case Study]

Would you be interested in a quick call to discuss how we can potentially replicate these results for [Their Company]?

Best regards,

[Your Name]

[Your Title]

[Your Company]

linkedin站内信模板七： 用于协作/合作类的

Subject: Collaboration Spark: You + Us =

Hi [Name],

Quick question: Have you ever felt like your industry needs a serious shake-up? I saw your work at [Their Company] and it totally resonated with that feeling – you’re clearly pushing boundaries in [mention their area of expertise].

At [Your Company], we’re on a similar course, but with a focus on [mention your area of expertise]. It got me thinking – what if we combined forces?

We could create something truly groundbreaking by merging your expertise in [mention their area of expertise] with our skills in [mention your area of expertise]. Think [mention the potential benefit of collaboration] – pretty exciting, right?

If you’re curious about exploring this further, I’d love to chat and see if there’s a potential fit.  No pressure, just a chance to brainstorm some innovative ideas.

Let me know what you think!

Best,

[Your Name]

[Your Title]

[Your Company]

linkedin InMail模板七： 用于活动邀请模板

Subject: Calling All Game Changers: Join Us for [Event Name]!

Hi [Name],

I spotted your profile on LinkedIn and was instantly impressed by your work in [mention their area of expertise]. Your dedication to [mention a specific achievement or project] is truly inspiring!

At [Your Company], we’re passionate about fostering innovation and collaboration in the [industry] space.  That’s why we’re thrilled to invite you to our upcoming event, [Event Name]!

This event is all about [mention the event’s focus]. We’ll have industry leaders like yourself sharing insights, interactive workshops, and ample opportunities to connect with fellow game-changers.

We believe this event will be a fantastic opportunity for you to learn, network, and propel your success in [industry].

Space is limited, so reserve your spot today! Here’s the link to register: [Insert Event Registration Link]

Hope to see you there!

Best regards,

[Your Name]

[Your Title]

[Your Company]

linkedin InMail模板八： 用于会议邀请模板

Subject: Unlocking Growth at [Their Company]? A Quick Meeting

Hi [Name],

Your profile caught my eye, especially your leadership in [mention their area of expertise] at [Their Company].  It’s clear you’re driving some impressive results.

At [Your Company], we’re all about helping businesses like yours achieve explosive growth.  

That’s why we developed [Your Product/Service], a solution designed to tackle challenges faced by companies in your industry.

For example, we helped [Similar Company] achieve a significant [quantifiable achievement related to their pain point].

I’d love to learn more about your current goals at [Their Company] and see if there’s a way [Your Product/Service] can help you unlock even greater growth potential.  Maybe we can brainstorm some winning strategies together.

Interested in a quick meeting this week to discuss?

Best regards,

[Your Name]

[Your Title]

[Your Company]

linkedin InMail模板九： 用于预约电话沟通的模板

Subject: Lightbulb Moment: Aligning Your Goals with [Your Company]’s Solutions

Hi [Name],

I hope you’re having a productive week! I recently came across your profile and your passion for [mention a specific area of interest from their profile] truly resonated.

Here at [Your Company], we share that same passion and translate it into helping businesses like yours achieve [mention a key benefit you provide].

In fact, it sparked a lightbulb moment for me – your recent post about [mention a specific challenge from their post] reminded me of how we helped [Similar Company] overcome a similar hurdle.

They achieved incredible results like [mention a quantifiable achievement] by leveraging [Your Product/Service].  Perhaps there’s a way we can help [Their Company] achieve similar success!

Would you be open to a quick 15-minute call to explore how our solutions might align with your current goals?

Best regards,

[Your Name]

[Your Title]

[Your Company]

linkedin InMail模板九： 用于开发陌生客户的模板

Subject: Intrigued by Your Work at [Their Company] – Let’s Connect!

Hi [Name],

Hope you’re having a great week! I recently came across your profile and was genuinely impressed by your work at [Their Company], particularly your achievements in [mention a specific project or area of expertise].

At [Your Company], we specialize in [Your Product/Service] and are passionate about helping businesses in the [Your Industry] space achieve [mention a key benefit you provide].

While our paths might not have crossed directly yet, I believe there could be potential for collaboration or simply a valuable exchange of ideas. 

Would you be open to a brief connection to learn more about your current focus at [Their Company] and share how [Your Company] might be able to add value?

Looking forward to hearing from you!

Best regards,

[Your Name]

[Your Title]

[Your Company]

linkedin InMail模板十： 有熟悉的领域/朋友时可以采用的模板

Subject: Small World & Big Opportunities: Connecting Through [Mutual Connection]!

Hi [Name],

Hope you’re doing well! [Mutual Connection’s Name] recently mentioned your impressive work at [Their Company], particularly in [mention a specific area of expertise].

Given our shared connection with [Mutual Connection’s Name], and my role at [Your Company] where we focus on [mention your product/service and its benefit], I thought it might be valuable to connect.

Perhaps there are ways we can collaborate or simply learn from each other’s experiences.  Would you be open to connecting and networking on LinkedIn?

Best regards,

[Your Name]

[Your Title]

[Your Company]

以上是领英站内信的10个模板，需要结合自己的情况做调整；下面是例子，请查看 

案例一：

Subject: Collaboration Spark: Optimizing Delivery for Acme Logistics?

Hi Sarah,

I came across your profile and your leadership at Acme Logistics truly impressed me.  Especially your recent project on streamlining delivery routes, which is something we’re passionate about at ABCship.

We help companies like yours optimize delivery processes and reduce costs through our innovative route planning software. 

For instance, we helped GreenGrocer achieve a 20% reduction in delivery times, which significantly boosted customer satisfaction.

Given your focus on efficiency at Anke Logistics, I thought it might be valuable to connect and explore how ABCship could potentially help you streamline your own operations.

Would you be open to a quick 15-minute call to discuss?

Best regards,

David Lee

Head of Sales

ABCship

案例二：免费试用

Subject: Boost Your Overseas Client Acquisition with XieShou Foreign Trade Software

Hi Jessica,

we know you are in the foreign trade business and looking for cost-effective ways to acquire international clients. At XieShou Foreign Trade Solutions, we know how challenging it is to rely solely on manual efforts to find potential client information worldwide.

That’s why we developed XieShou Foreign Trade Software—a powerful and intuitive platform designed to help businesses like yours streamline overseas client acquisition, improve communication, and maximize results.

Here’s how XieShou can help:

• Identify Quality Leads: Utilize intelligent search tools to find high-potential overseas clients effortlessly.

• Customs Data: Leverage global import and export customs data to identify active buyers, analyze markets, evaluate competitors, and gain insights into international clients.

• Save Time and Effort: Automate repetitive tasks and focus on what matters—building your business!

To experience these benefits firsthand, we’re offering a free trial of XieShou Foreign Trade Software. See for yourself how it can transform your approach to international markets.

Ready to reach 200 overseas decision-makers in a single day? Start your free trial now!

Have questions or need a demo? Don’t hesitate to reach out—I’m here to help!

Best regards,

Queeenie

Overseas Client Acquisition Specialist

XieShou  Foreign Trade Solution

案例三：基于共同认识的人联系

Subject: Small World & Big Opportunities: Connecting Through Oliver!

Hi Jessica,

I hope you’re doing well! Our mutual connection Oliver recently mentioned your impressive work at Bloom & Co., particularly your expertise in sustainable floral arrangements.

Given our shared connection with Oliver, and my role at EcoFlora where we focus on eco-friendly flower sourcing and packaging, I thought it might be valuable to connect.

Perhaps there are ways we can collaborate or simply learn from each other’s experiences in the sustainable floral space.  

Would you be open to a quick call to explore potential synergies?

Best regards,

David Chen

Sustainability Lead

EcoFlora

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